Description

Aprimo Marketing Studio is a comprehensive marketing resource and workflow management solution designed for digital marketers and publishers. It enables users to streamline workflows with agile marketing tools, review and approve projects, manage the content lifecycle and velocity, optimize metadata with smart tags, automate low-value project management and content governance tasks, submit work request and monitor status, as well as append ad hoc projects and respond to market changes. Features include productivity streamlining, compliance optimization, Agile board capability, resource optimization, template customization, and segmentation management.