Description

Aprimo Revenew (now Aprimo Distributed Marketing) is a through-channel marketing automation (TCMA) platform designed for brands and marketing agencies. It enables users to monitor channel marketing performance by consolidating content, campaign, funds and lead management, manage and optimize compound marketing workflows, distribute funds by regions and partner types automatically, streamline partner marketing operations with co-branded localized contents, track local revenue sales management, as well as review campaign performance with dashboards and reports. Features include channel management, return on investment (ROI) optimization, data analytics, performance optimization, site customization, and workflow management.