Description

Audiense is a suite of consumer insights and segmentation software designed for social marketing sectors. It enables users to identify audiences and discover insights, craft acquisition strategies and measure the impact on Twitter, create author queries in the social listening platform, determine the potential (and relevant) sponsors, monitor the conversations of the influencers for the segment, and adopt a holistic approach to media planning. Features include competitive intelligence, brand management, event management, lead generation, and content creation. Solutions include Audiense Insights and Audiense Connect.