Description

CoEx is a cloud-based data management platform designed for digital marketers and retailers. It enables users to store data from multiple sources such as first-party websites and software; manage different types of client data assets such as website browsing, mobile application, and CRM; control marketing budget on data ingestion and management fees; build segments of qualified shoppers from data; measure sales at both consumer and retail sites; access data for marketing partners. Features include AB testing, access control, activity dashboard, data analysis tools, and data migration. Modules include data management, second-party data marketplace, demand-side platform, and reporting and analytics platform.