Description

Criteo for Advertisers is a digital advertising platform designed for marketers, brands, retailers, and publishers. It enables users to understand consumer journeys across all verticals, streamline purchases, re-orders, registrations, subscriptions, or bookings, create lookalike profiles to identify new users with the likelihood of downloading the app, analyze patterns and apply user scoring to detect pre-qualified web users, and target and re-engage customer base with dynamic paid display ads across the web, mobile browsers, and apps. Features include dynamic retargeting, audience match, customer acquisition, web traffic generation, machine learning, and conversion rate optimization.