Description

Critical Impact is an integrated email marketing platform designed for online marketers. It enables users to determine subscribers with the dynamic lists, analyze the version message by visualizing and tracking A/B test statistics, customize the content based on subscriber preferences, leverage the data with website browse activity and email interactions, build the event with a series of messages, trigger confirmation email and date-based reminders, generate multi-list signup with customized subscription center, collect outcome with response tracking engine, examine the campaign results with graphical reporting, as well as synchronize subscriber lists and merge analytics. Features include drag and drop capability, template customization, content management, segmentation automation, survey analysis, conversion tracking capability, and SMS automation support.