Description

dunnhumby is a customer data and experience streamlining platform designed for brands and retailers. It enables users to analyze the policies and processes for handling data, unlock crucial information and convert insights into strategies, streamline collaboration around data usage, accelerate sales and ROI to determine the sales and channel for investment, predict and customize rewards, recommendations and promotions, optimize and drive category investment and performance, create insights from broad datasets for high impact plans, streamline collaborative decision-making by sharing reports, as well as mitigate pricing threats and manage price changes. Features include CPG collaboration capability, recommendation management, behaviour analysis, conversion enhancement, result amplification, brand perception enhancement, outcome evaluation, fund management, and campaign management.