Description

Eyeota is an audience technology platform designed for marketers and data owners. It enables users to streamline campaigns by analyzing and transforming data into relevant audiences, complement the marketing strategy with audiences from premium offline and online data, create custom audience segments matched to key performance indicators (KPIs), identify and build audience projection, as well as identify anonymized and aggregated transactional data collected from credit card and merchant networks. Features include privacy-compliant data support, results-driven campaign management, return on investment (ROI) optimization, custom segmentation, CRM support, and GDPR compliance support.