Description

Fathom is a digital marketing and analytics solution designed for digital marketers. It enables users to optimize revenue-focused strategies, paid search, display programmatic procedures, infer channel influence on customer conversion, manage testing and optimization requests, develop audience insight, automate touchpoints and tasks with personalized messaging, personalized content and strategic optimizations, as well as track the record of advertising budgets. Features include content strategy management, marketing automation, search engine optimization, ranking optimization, schema code management and event management.