Description

Fospha (formerly iJento) is a customer experience management and marketing optimization solution designed for digital marketing teams. It enables users to collect and consolidate paid social media performance data, track and analyze historical repository of created content and campaign performance, generate and manage leads and prospects, monitor the links opened, clicks, and impressions of the posts, segment customers based on behaviour and interests, and streamline conversion rate analysis. Features include budget optimizer, model comparison dashboard, channel interaction heatmaps, visitor scoring, and behavioural clustering.