Description

Google Adometry (now Google Attribution 360 and formerly Click Forensics) is a SaaS-based marketing attribution and optimization platform designed for advertisers and publishers. It enables users to measure the impact and manage resource usage, view multiple data streams from a central location, customize key performance indicators, combine data from siloed sources for cross-channel analysis, and add offline channels such as radio and print advertising to the digital mix for an aggregated view. Features include digital attribution management, impact analysis, strategy management, data quality analysis, process management, and Google Analytics support.