Description

Google Analytics 360 (formerly Google Analytics Premium) is a business analytics tool and insights management solution designed for data analysts and enterprise administrators. It enables users to understand site and application users with content, access Google’s machine learning capabilities, drive real impact with connections to advertising and publisher products, analyze data with an interface and shareable reports, as well as import analytic goals, transactions and metrics. Features include user flow reporting management, manipulation, segmentation management, custom funnels, tag management support, anomaly detection, and Survey 360 integration.