Description

HCL Unica (formerly IBM Unica) is an omnichannel eCommerce solution designed for enterprise marketers. It enables users to design and optimize marketing campaigns and customer interactions, track campaign responses, and identify actions to convert shoppers from browsers to buyers to drive sales, account creations and order values. Features include synchronous inbound and outbound marketing automation, bill pay enhancement, support portals to drive application engagement, transaction and service cost reduction, campaign logic management, and real-time personalization. Components include Campaign, Marketing Operations, Interact, and Contact Optimization.