Description

Helixa is a cloud-based social media monitoring software designed for the digital marketing sector. It enables users to create personalized customer personas based on demographics, psychographics, and interests; analyze audience social posts to categorize users; search influencers by the market; define promotional strategies; streamline publishing workflows; monitor marketing activities, budget, and investments; identify expansion process via various mediums such as events, sponsorships, social channels; and connect with the targeted audience. Features include boolean logic, pre-defined summary reports, marketing pitch management, competitive analysis, and multi-channel tracking.