Description

iPinYou is a data management platform designed for publishers, marketers, and agencies in China. It enables users to buy mobile, search, and video ads, improve ad targeting, drive content product sales, analyze customer journeys and multi-touch attribution, as well as modify budget allocation, pacing, and media selection. Features include POS data support, return on investment (ROI) optimization, behavior analysis, recommendation management, database optimization, and strategy management. Products include demand side platform (DSP), customer data platform (CDP)/data management platform (DMP), and content management platform (CMP).