Description

Kochava is a suite of mobile app attribution and analytics solutions designed for people-based marketers. It enables users to measure and optimize the marketing campaigns across all connected devices, normalize, segment, and join all data within a unified framework, ingest data into various behavioural, demographic, and location audience buckets, perform A/B/n testing across paid and organic campaigns and streamline fraud review, metadata validation, and addressability verification. Solutions include mobile data management (data onboarding, audience segmentation, and consent management), mobile data marketplace (privacy first data and identity resolution), user engagement (dynamic deep linking, universal links, and owned media), and mobile measurement platform.