Description

Marketo Engage (now Adobe Marketo Engage, formerly Marketo Engagement Platform) is a lead management and account-based marketing solution designed for B2B marketers. It enables users to identify, engage, and accelerate behavioral data, create, automate and measure campaigns across channels, crawl the website and identify videos, e-books, case studies, and blog posts automatically, leverage content consumption, profiles and behavioral patterns, streamline email analytics and account-based insights, as well as customize the content to reach the customer automatically. Features include campaign management, message customization, A/B testing capability, predictive content management, revenue attribution, impact analysis, and sales analytics.