Description

MRP Prelytix is an account-based marketing and revenue impact analysis platform designed for sales and marketing teams. It enables users to identify factors, data sources and weightings, trigger and automate program content and channels by driving revenue impacts, consolidate customer intent signals and pre-purchase research patterns, analyze the revenue impact of tactics and multi-stage orchestrations, as well as generate and control messaging across channels, platforms and funnel stages. Features include predictive analytics, account management, SQL conversion rate optimization, framework management, data analytics, marketing automation, CRM integration, and program content automation.