Description

Mu Sigma is a data analytics and decision science platform designed for data analysts and scientists. These products enable users to build clarity of purpose with all stakeholders in the problem-solving process, identify business priorities by collaborating with multiple stakeholders, predict and anticipate the impact of shocks to the system, uncover data gaps and remedial steps in the process, correlate historical sales trends with marketing spend as well as non-marketing factors, and isolate effects of each campaign in multi-channel marketing. Products include muXo, muText, muHPC, muRecommend, muDetect, muSegment, muForecast, muRx, muMix, and muVx.