Description

Nosto is a SaaS-based e-commerce personalization software designed for retailers. It enables users to automate the modification of product classification, and selection; access the filtering strategies based on performance metrics and product attributes; insert and replace content elements on pages; create dynamic product ads on social media; deploy multivariate testing across product recommendations; determine test impacts sales of individual brands within audience segments. Features include AB testing, behavioural targeting, campaign segmentation, content analytics, multi-channel marketing, SEO management, and customer segmentation.