Description

OpenText Web Experience Management is a customer experience management solution designed for digital marketing professionals. It enables users to analyze the usage of pages, content, and other relevant objects, segment visitors based on interests and behavior, create and execute marketing campaigns with the associated content, collect and examine the historical and real-time data, capture customer interactions and conversations, and build and handle web experience management variations. Features include content management, marketing analytics, report generation, productivity optimization, team collaboration, and integration with the existing information management systems.