Description

Operative is a suite of multichannel advertising management solutions designed for multichannel video programming distributors, national cable networks, broadcast groups, stations, and digital and print media. It enables users to manage media sales, billing and reporting, traffic, rights, and advertising revenues. Products include Advanced Demand (multi-platform ad sales, affiliate revenue, broadcast operations), Advertising Sales (TV, digital, and programmatic advertising sales), Execution (traffic, billing, and revenue management), Decisioning (programming and scheduling), Delivery (traffic and revenue management operations), Rights Management (linear and non-linear rights), and Subscriber Management (retransmission fee revenue and reverse compensation payments).