Description

Oracle Customer Data Management is a customer experience solution designed for sales, marketing, and service teams. It enables users to update customer records with AI-sourced, second, and third-party data, complete the customer profile with the updated demographic and firmographic attributes and corporate hierarchies, validate customer address, email, and phone data in real-time, track online behavior and browsing history using cookies and web beacons, and establish protocols for backing up and updating data. Features include customer data hub, duplicate resolution, account intelligence, data cleansing, and data segmentation.