Description

Pivotal CRM (formerly Aptean Pivotal CRM) is a customer relationship management solution designed for eCommerce businesses. It enables users to segment audiences based on behavior, interests, and demographics, streamline performance measurement and management across channels, bid and maintain multiple contracts simultaneously, allocate resources based on customer value and needs, identify cross-sell capabilities and prospects, compare historical data with current trends, as well as plan and execute differentiated customer strategies. Features include customizable dashboards, Microsoft Outlook integration, self-service customer portal, web-based ticketing, and performance evaluation.