Description

CleverTap is a customer lifecycle management and mobile marketing platform designed for application marketers. It enables users to create granular reports for product adoption and campaign results and visualize users by consolidating data from online and offline channels, track user activity to build user profiles, as well as customize message content and frequency to streamline customer lifetime value (CLTV) and marketing ROI. Features include automated segmentation, campaign optimization, product recommendation, dashboard capability, Webhooks integration, GDPR compliance support, data retention policy capability, and data encryption.