Description

PlaceIQ is an enterprise and marketing decision analysis platform designed for marketing and media sectors. It enables users to create and activate programmatic audiences, leverage cleansed anonymous location data, build custom audiences and export data, identify shoppers by capturing competitive shoppers, infer and compare demographics to uncover customer profiling, generate segments and filter campaign targeting, as well as optimize media campaign by driving foot traffic. Features include dashboard capability, event management, impact analysis, performance management, Google and TTD integration, and return on investment (ROI) optimization.