Description

Resulticks is an omnichannel marketing automation platform designed for digital marketing professionals. It enables users to dedupe, validate, and cleanse the ingested data, track individual omnichannel marketing activity, gather implicit and explicit behavioral insights, optimize real-time response rules around transactions, lifecycle events, personas, and propensities, manage privileges for user segmentation, orchestration, and analytics viewing, monitor campaign performance across distribution channels, and create target audience based on attributes such as demographic, transactional, behavioral, location, and lead score. Modules include Smart Link, omnichannel rules engine, marketing automation, audience data management, audience segmentation, dynamic offer management, and email marketing.