Description

Salesforce Interaction Studio (formerly Evergage) is a real-time customization and interaction management solution designed for marketing sectors. It enables users to identify and match individuals and accounts across digital channels, customize customer identity-matching policies, and create records; automatically catalog products and monitor digital behavior; trigger messages, recommendations, and offers; analyze segment membership trends and campaign performance. Features include machine-learning recommendations, JavaScript integration, A/B test algorithm, and data warehousing.