Description

Salesforce Journey Builder is a customized cross-channel experience and digital marketing solution designed for advertisers and marketers. It enables users to build customer relationships and customize journeys; understand customer data based on attributes, browsing behaviors, and purchase history; set and maintain automated journey logic for customer engagement; trigger customer behavior based on real-time events; visualize strategies with journey mapping. Features include messaging customization, preference management, performance management, data analytics, and consumer journey sharing.