Description

SAP Marketing Cloud (formerly Hybris) is a digital marketing solution designed for digital marketers and sales professionals. It enables users to identify, capture, and create customer profiles from disparate data sources, target and orchestrate cross-channel engagements, design and execute multi-channel campaigns, generate and nurture leads from customer engagement, track marketing activities from audience discovery to campaign performance, streamline conversion rate optimization, and collaborate across teams for marketing plans, budgets, and performance in real-time. Features include data management, audience segmentation, marketing analytics, lead and account-based marketing, behavioral analysis, and data visualization.