Description

SegMetrics is a marketing analytics and revenue optimization platform designed for digital marketers. It enables users to get optimization insights without spreadsheets or pivot tables, track customer spending, connect historical and incoming data, create a custom dashboard with metrics, manage duplicate conversions and inaccurate attribution, see different traffic sources with email, compare the performance of upsells and follow up purchases, as well as optimize customer retention and AOV. Features include campaign management, sales data analysis, reporting management, churn figure visualization, return on investment (ROI) optimization, and payment affiliation.