Description

Traackr is a data-driven influencer marketing platform (IRM) designed for brands and agencies. It enables users to run campaigns with customizable workflows, optimize the workflow with reporting and analytics outcomes, track the spend with a centralized system-of-record, search contents by influencers, audience criteria and performance metrics, filter search results by audience demographics, monitor brand risks with automated safety checks, add customized data to influencers’ profiles, create reports to analyze performance, allocate campaign budget and negotiate fees with suggested rates, as well as create customized theme reports to infer drifts. Features include program management, rate of interest optimization (ROI), campaign management, fake follower analysis, dashboard capability, category benchmarking support, and Brand Vitality Score (VIT).