Description

Twitter Analytics is a SaaS-based social media analytics platform designed for marketers. It enables users to measure customer engagement; segment followers based on the interests, locations, and demographics; analyze audience social posts to categorize users; search influencers by the market; define promotional strategies; streamline publishing workflows; monitor marketing activities, budget, and investments; identify expansion process via various mediums such as events, sponsorships, social channels; connect with the targeted audience. Features include dashboards, data collection, reporting capability, data visualization, campaign management, and marketing optimization.