Description

Yahoo Tag Manager is a SaaS-based tag management solution designed for digital marketing professionals. It enables users to monitor user engagement and behaviour; execute tags according to visitor behaviour within the page, such as A/B testing, frequency caps, attribution, dwell time, and page scrolling; streamline a library or catalogue of tags; add or delete the tag to the website; handle tags from major domestic and overseas vendors such as conversion measurement tags, third-party distribution measurement tags, and access analysis tags. Features include real-time error detection, conditional retargeting, page display management, data utilization, and omnichannel marketing.