Description

Zeotap is a SaaS-based customer data platform designed for marketing and sales teams. It enables users to streamline a 360-degree view of the customer; collect data from different sources into one platform, including first-party, second-party, and third-party data from online and offline sources; unify customer profiles across systems; connect with other systems to execute campaigns; optimize targeting process for marketing campaigns; track growth metrics and campaign performance. Features include audience management, customer identity, activity dashboard, lead generation email marketing, predictive analytics, and cross-channel orchestration.