Instituto Mexicano de Economía del Comportamiento A.C

About Instituto Mexicano de Economía del Comportamiento A.C

The Instituto Mexicano de Economía del Comportamiento A.C. (IMEC) is a non-profit organization based in Mexico that specializes in applying Behavioral Science and Behavioral Economics. Established over nine years ago, IMEC focuses on improving decision-making and behavior patterns through evidence-based strategies. Their work emphasizes "nudges" to align institutional goals with human behavior, particularly at critical interaction points between products or services and end-users.