Mit Innovazione S.r.l

About Mit Innovazione S.r.l

Email marketing is only as good as the quality of your recipient list. Each year there is a natural decay that happens in email marketing lists that reduces the effectiveness of email as an influencer. People leave their companies, get married and change their names – life happens. In B2B marketing, on average lists only retain 75% of their members after one year due to turnover at companies and other factors. As a result, marketing lists have a tendency to expire at a rate of about 25% a year.