Sidelines

About Sidelines

Let's face it: people hate ads. Advertising has become a cat-and-mouse game between ads and users. New ad formats are focused on tricking or forcing users to consume ads, but it doesn't matter how an ad is dressed up - as a banner ad, a pre-roll video, a native placement—users always see ads coming. And when they do, they run in the opposite direction – developing banner blindness and using AdBlock to remove ads. Advertisers are spending over $75B per year targeting their audience online, but getting diminishing returns as users tune ads out.