About Initiative
Initiative is a prominent American media planning and buying agency, part of IPG Mediabrands and the Interpublic Group of Companies. Established in 1970 and based in New York City, Initiative operates in over 90 markets worldwide. The agency is known for its innovative media strategies that create impactful consumer experiences for brands.
Min project size
50,000+
Hourly rate
50 / hr
Employees
6000
Locations
United States
Year founded
Founded 1970
Share Your Experience
Help others by sharing your experience with this company
No reviews yet
Be the first to review this company!