Wunderman DC

About Wunderman DC

Wunderman was a pioneering direct marketing agency founded in 1958 by Lester Wunderman, who is known for coining the term "direct marketing." The company played a significant role in legitimizing direct mail and various forms of direct marketing. Over the years, Wunderman evolved to include a range of marketing strategies, such as telemarketing, database management, and internet services, establishing itself as a customer relationship agency.