Projex IMC

About Projex IMC

Today, the industrial buying process is very much a digital journey. In fact, recent surveys show that a clear majority (68%) of industrial buyers prefer to conduct their own product research, and 43% prefer to buy with no sales rep involvement at all. From initial search to company qualification, product/service comparisons and — in many cases — the purchase of selected offerings, most of the industrial buying process now involves some form of ecommerce.