ABX Advertising Benchmark Index

About ABX Advertising Benchmark Index

For over 25 years, ABX Advertising Benchmark Index has led the way in major ad effectiveness solutions. ABX has the largest syndicated global in-market advertising normative database (450,000+ ads tested) across all media types and channels, coupled with robust consumer and audience insights for making real-time informed business decisions every step of the way. We test thousands of in-market ads a week using the identical methodology to measure the effectiveness of ads and campaigns, while capturing current consumer data. The same methodology is used for pre-tests, measuring their effectiveness against in-market ads. The ABX Index™ score has been proven to correlate with Sales and increase Return on Ad Spend and Revenue.