Discovery Research Group owned by Ironwood Insights Group

About Discovery Research Group owned by Ironwood Insights Group

Discovery Research Group, now part of Ironwood Insights Group, is a market research company established in 1987. The company offers a wide range of marketing research solutions, utilizing both traditional methods like focus groups and surveys, as well as modern techniques such as social media research, mobile research, and text analysis. Their expertise allows businesses to gain valuable insights for informed decision-making.