Geopath

About Geopath

Geopath is an independent organization based in New York that specializes in audience measurement and analytics for the Out-of-Home (OOH) advertising industry. It operates as a tri-partite trade organization, providing valuable insights to media buyers, sellers, and advertisers. With a focus on transparency and data-driven solutions, Geopath aims to optimize OOH campaigns and foster growth in the advertising sector.