Marketing Research Association

About Marketing Research Association

The Marketing Research Association (MRA) was a trade association for market research professionals in the U.S., founded in 1957 and headquartered in Washington D.C. It operated until its merger in 2017 with the Council of American Survey Research Organizations (CASRO) to create the Insights Association. At its peak, MRA had around 3,000 members, including companies and professionals involved in market research and marketing intelligence.