Prediti

About Prediti

In the Internet of things (Iot) era, businesses must adopt any technology advantage they can. For the moment retailers are evaluating a number of different approaches for creating value for in-store shoppers, including triggering customer service features, displaying loyalty program cards and generating rewards, delivering exclusive offers, and alerting the shopper to current sales. Although businesses aim to focus on consumer experience optimization, they lack of metrics, since they can capture consumer's journey, only on their entry and exit (point of sales) from their shop.