Sensory Logic

About Sensory Logic

For over a decade, Sensory Logic, Inc., has been the market leader in helping major, global companies measure and manage emotions in strategic as well as tactical terms. We do so through combining unique research tools like eye tracking and facial coding with traditional ratings and verbal input. The synthesis of different research activities allows Sensory Logic to build a complete emotional analysis of response to advertisements, packaging, web sites, sales presentations and any other marketing communications.