Smarty Pants

About Smarty Pants

Smarty Pants is a boutique market research and strategic consulting firm based in Norwalk, Connecticut. Founded in 2005, the company specializes in youth and family audiences and has expanded its services to include multicultural and intergenerational research across 90 countries. Known for its collaborative culture and innovative approach, Smarty Pants offers custom market research, brand-building consultation, and access to a proprietary library of research insights. The firm is supported by a dedicated team of over 65 researchers and strategists, referred to as "The Brainy Bunch."