Spinnaker Insights

About Spinnaker Insights

We are a new generation of market researchers founded by an experienced business psychologist with the vision to digitalize the research process and take consumer insights further. Based in Northern Germany we took our inspiration from the fascinating north sea and the agile sailing vessles with their beautiful spinnakers which navigate this deep complexity with lightness. Our values are based on honesty, transparancy, sustainability and a hands-on work ethic. Our kitbag includes: 1. Full service market research including online focus group discussions, psychological in-depth-interviews, online communities and surveys 2. The Insights Portal - a project management tool for marketing and -research 3. Workshop moderation for ideation and strategic development with methodologies like creative problem solving, design thinking, co-creation or concept labs