The Marketing Research and Intelligence Association

About The Marketing Research and Intelligence Association

The Marketing Research and Intelligence Association (MRIA) was Canada's national self-regulatory body for the market, survey, and public opinion research industry. It operated as a voluntary membership organization focused on advocating for industry standards, professional ethics, and legislative compliance. MRIA merged with the Canadian Research Insights Council (CRIC), which absorbed its corporate members and facilitated transitions for individual members to other professional organizations.